“ACTIVE GUARDIANS”: To us, however, it represents far more than a sound public relations policy. It is more than a denial of self-seeking. This Tradition is a constant and practical…
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ATTRACTION, NOT PROMOTION: Through many painful experiences, we think we have arrived at what that policy ought to be. It is the opposite in many ways of usual promotional practice.…
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THE PERILS OF THE LIMELIGHT: In the beginning, the press could not understand our refusal of all personal publicity. They were genuinely baffled by our insistence upon anonymity. Then they…
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THE HAZARDS OF PUBLICITY: People who symbolize causes and ideas fill a deep human need. We of A.A. do not question that. But we do have to soberly face the…
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A POWERFUL TRADITION: In the years before the publication of the book, “Alcoholics Anonymous,” we had no name... By a narrow majority the verdict was for naming our book “The…
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